About this course

An engaged audience is the ultimate form of leverage in the 2020s. You'll actively work on growing a Twitter following and a high-leverage newsletter. We'll host live sessions on June 1st and June 3rd at 9:30 AM PT. We'll send a recording to all students, so even if you can't make the live sessions, you'll get access to the content. The course is taught by Julian Shapiro and Sahil Bloom. Julian ran growth for Webflow and was a growth advisor for Clearbit, Heap, and Segment. He built the Bell Curve growth agency, which served clients including Microsoft, Outschool, Tovala, Imperfect Produce, and many others. Sahil is a Bay Area-based investor at a generalist investment fund with over $2.5 billion in capital under management, where he focuses on investments in the consumer products and services sector. Sahil serves as an advisor to a number of startups and small businesses and is an active angel investor in early stage consumer and consumer technology companies. In his free time, he has built a platform focused on financial education and literacy on Twitter, where he writes and releases threads aimed at demystifying the world of finance, money, business and economics.

What you'll learn

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  How Twitter can advance your career as a founder, a creator, or an employee

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  Writing for engagement (Twitter and newsletters)

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  Selecting a topic to write about—and defining your unique voice and strategy

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  Engaging your audience through a newsletter